Author
Julian Lopez
Julian Lopez is coauthor, with Kasim Aslam, of The AEO Blueprint: Be the Answer AI Recommends, a book about Answer Engine Optimization: how brands become the answer AI systems understand, trust, and recommend.
Coauthored book
The AEO Blueprint
Be the Answer AI Recommends · by Kasim Aslam & Julian Lopez
A practical field manual for Answer Engine Optimization: how AI models like ChatGPT, Perplexity, and Google AI Mode decide who to trust, and how to position a brand to be the answer they give.
Articles by Julian
Writing on AEO.co about how AI search works and how brands get recommended.
- Brand RepresentationHow Does AI Decide Which Brands to Recommend?Inside the real signals ChatGPT, Gemini, Perplexity, and Google AI use to decide which businesses to surface, trust, and recommend.
- AEOThe AEO Framework: The 5 Pillars of AI VisibilityThe five pillars behind becoming the brand AI recommends — a clear, step-by-step framework from entity foundations to citation-ready content.
- ResearchThe Future of Search: From SEO to AI VisibilityZero-click answers, AI overviews, and the end of the blue link — where discovery is heading, and how to prepare your business now.