Cohort 2 — 10 spots, by application only.

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The AEO Show · EP 02

Mastering AEO: Stay Visible in the AI Era

The mindset and tactics brands need to remain discoverable as AI mediates search.

Key takeaways

  • 01Sustained AI visibility requires a system, not a campaign: brands that publish consistently with structured intent outperform sporadic publishers.
  • 02Brand-level entity recognition is more durable than page-level ranking — invest in who you are, not just what you publish.
  • 03Content atomization — turning one expert conversation into many structured assets — is the most efficient way to build multi-surface AI visibility.
  • 04The mindset shift from 'ranking' to 'being cited' changes your entire content strategy: tone, structure, specificity, and distribution all adapt.
  • 05AI visibility compounds: early entity authority and citation history create a moat that makes it harder for competitors to displace you over time.

Related resources

Go deeper on the ideas from this episode across the AI Visibility Knowledge System.

Related concepts

The concepts explored in this episode, mapped into the knowledge system.

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