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The AEO Show · EP 03
AEO Revolution: How to Become the Answer in the Age of AI
A practical look at earning citations from ChatGPT, Perplexity, Gemini, and Google AI.
Key takeaways
- 01ChatGPT, Perplexity, Gemini, and Google AI each have distinct citation patterns — understanding which sources they prefer is the first step in AEO strategy.
- 02AI citations are earned, not bought: they depend on authority signals, entity clarity, and content that directly answers the queries AI is fielding.
- 03The brands most cited by AI engines consistently publish structured, research-backed content with clear authorship and factual specificity.
- 04Third-party corroboration — mentions, citations, and references from trusted sources — dramatically increases the likelihood of AI recommendation.
- 05Becoming the answer is a compounding process: each citation increases entity authority, which increases future citation probability.
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